The SWISS KRONO GROUP is one of the leading manufacturers of decorative wood-based materials with around 5100 employees at ten production sites worldwide. The product range includes sustainable, innovative solutions in structural timber construction, furniture/interior design and floor coverings. The one-brand strategy introduced in 2015 brings all production sites together under a uniform brand identity, but presents new challenges in terms of communication for the expanded product range.

For the implementation of the brand identity, guidelines were developed, various media were realized and structuring approaches for the communication of the future international product portfolio were outlined.

Services
Further development of brand identity elements, brand strategy consulting, product brand structure (proposal), vehicle signage, image and product communication, incl. icon and lable development, stationery incl. forms and certificates, trade fair communication, print media, guidelines, illustration

In collaboration with
Tanja Witt, Textpistols (Text)